The Sports Guru
Last updated: 13 April 2026
This Privacy Policy explains how The Sports Guru (“we”, “us”, “our”), operated at thesportsguru.net, collects, uses and protects information when you visit our website. We are committed to protecting your privacy and handling any personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
The Sports Guru is an independent British sports media website. If you have any questions about this policy or how we handle your data, you can contact us at: hello@thesportsguru.net
2. What Information We Collect
We collect very limited data. Specifically:
- Usage data — anonymised analytics about how pages are used (pages visited, time on site, referring source). This does not identify you personally.
- Technical data — your browser type, device type and IP address (anonymised where possible). This is collected automatically by our hosting provider and analytics software.
- Contact data — if you contact us by email, we receive your email address and the content of your message.
We do not run a mailing list, user accounts, or any system that requires you to submit personal information to read our content.
3. Cookies
Our website may use essential cookies that are strictly necessary for the site to function correctly (for example, to remember your preferences during a single browsing session). We may also use anonymised analytics cookies.
We do not use advertising cookies, tracking pixels, or any third-party cookies that build profiles of your browsing behaviour across other websites.
You can control and delete cookies through your browser settings at any time.
4. Analytics
We use web analytics software to understand how our content is used. Any analytics data we collect is anonymised and aggregated — it cannot be used to identify you personally. We do not sell or share this data with third parties for marketing purposes.
5. How We Use Your Information
We use the limited data we collect to:
- Understand which content is most useful to our readers
- Improve the performance and experience of the website
- Respond to direct enquiries sent to us by email
- Comply with any legal obligations
6. Legal Basis for Processing
Under UK GDPR, we process data on the basis of:
- Legitimate interests — for anonymised analytics that help us improve our editorial offering.
- Consent — where you choose to contact us directly.
7. Data Sharing
We do not sell, rent or trade your personal data. We may share limited technical data with our hosting provider and analytics provider solely for the purpose of operating this website. These providers are bound by their own privacy policies and data processing agreements.
8. Data Retention
Anonymised analytics data is retained for up to 26 months to allow year-on-year comparisons. Email correspondence is retained for as long as necessary to respond to your enquiry, and no longer than 12 months unless required by law.
9. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (the “right to be forgotten”)
- Object to processing of your data
- Request restriction of processing
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk
To exercise any of these rights, please contact us at hello@thesportsguru.net.
10. Security
We take reasonable technical and organisational measures to protect any data we hold. Our website is served over HTTPS. However, no internet transmission is completely secure, and we cannot guarantee the security of information transmitted to us.
11. Links to Other Websites
Our articles may contain links to external websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies independently.
12. Children
Our website is not directed at children under the age of 13. We do not knowingly collect data from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.
14. Contact
For any questions about this Privacy Policy or your data, please contact: hello@thesportsguru.net