The Stat Man is Adrian Dane, a football betting analyst and sports writer with over thirteen years inside the betting industry, and the founder of The Sports Guru. He writes on odds, probability and statistical modelling, and he has followed Grimsby Town home and away for most of his life, which he describes as an education in variance.
In July 2026 he published The Stat Man, a 571-page book on football statistics and the betting markets: 32 chapters in six parts, more than fifty original infographics and five appendices. It teaches readers to convert a price into a probability, build Poisson and Dixon-Coles goal models, put expected goals to proper use, spot when luck is masquerading as form, and survive the variance that empties most bankrolls. Its promise is stated on the cover: no tips, no selections, and no promise of profit.
"Every football bet is a probability wearing a disguise. Most punters never take the mask off."
These pages are that method applied in public, one round at a time. The book explains the machine. The Stat Man previews on The Sports Guru show what it says about this weekend's ten fixtures, and then come back the following week to say whether it was right.